Amazon Brand Switcher
A Chrome extension for Amazon Seller Central that lets you instantly switch between brand accounts and navigate to frequently used pages using custom keyboard shortcuts.
Features
- One-key brand switching — Save any Seller Central account as a keyboard shortcut and switch to it instantly
- Auto-detects your brand — Opens the popup and it reads the active account name and IDs automatically
- Reliable URL-based switching — Uses Amazon’s internal Merchant ID and Marketplace ID, so it won’t break if Amazon updates their UI
- Page navigation shortcuts — Jump to Manage Inventory, Orders, Advertising, or any page in one keystroke
- Drag-and-drop organisation — Reorder your brands and pages with a drag handle
- Delete shortcuts — Remove any shortcut you no longer need
- Chrome-native shortcut recorder — Just click and press your key combination, exactly like Chrome’s own shortcut manager
Installation (from source)
- Clone or download this repository
- Open Chrome and go to
chrome://extensions/
- Enable Developer mode (top right toggle)
- Click Load unpacked
- Select the folder containing this extension
How to use
- Navigate to any Amazon Seller Central account
- Click the Amazon Brand Switcher icon in your Chrome toolbar
- Click “Save Brand” — the extension auto-detects the active account
- Press your desired keyboard shortcut to assign it (e.g.
Ctrl + V)
- Click “Save Brand Shortcut”
- Done — press that shortcut from anywhere on Seller Central to switch instantly
To manage all shortcuts, click “Open Full Settings” in the popup.
Supported Marketplaces
Works across all Amazon Seller Central regions including:
amazon.co.uk · amazon.com · amazon.de · amazon.fr · amazon.it · amazon.es · amazon.ca · amazon.com.au · amazon.in · amazon.co.jp · amazon.ae · amazon.nl · amazon.se · amazon.pl · and more.
Privacy
No personal data is collected. All shortcut configuration is stored locally in Chrome’s sync storage (chrome.storage.sync). Nothing is ever sent to any external server.
Read the full Privacy Policy.
License
MIT